March 5, 2024 -- D-Wave Quantum Inc. (“D-Wave”), a leader in quantum computing systems, software, and services and the world’s first commercial supplier of quantum computers, today launched a new go-to-market (GTM) growth strategy designed to accelerate adoption and deployment of commercial quantum technologies. Initially focused on key verticals, including logistics, manufacturing, and government, the GTM effort extends D-Wave’s position in commercial quantum computing. The strategy reinforces how the company’s unique annealing quantum computing solutions can help organizations solve their most computationally complex problems today.

Spanning D-Wave's sales, marketing, product development, and government affairs teams, the cross-functional GTM strategy sharpens D-Wave’s focus to drive revenue and to help customers more rapidly incorporate the company’s technologies into their IT infrastructures. The initiative comes as D-Wave is leading a critical inflection point for the entire quantum industry, moving customers from experimentation to operational use. According to Hyperion Research commissioned by D-Wave, over 80% of enterprises are expected to increase their investments in quantum computing over the next two to three years, while logistics and supply chain management are identified as top sectors to benefit from quantum computing capabilities.

“Our new GTM strategy positions us to better serve a market that is ready to reap the tangible benefits of today’s quantum computing solutions,” said Irwan Owen, VP of growth at D-Wave. “We expect this strategic focus will expand our reach and deliver greater value for our customers and shareholders as we help businesses solve today’s real-world optimization challenges.”