PALO ALTO, Calif.  – February 3, 2025 -- D-Wave Quantum Inc.(“D-Wave” or the “Company”), a leader in quantum computing systems, software and services, and the world’s first commercial supplier of quantum computers, today launched a new integrated brand campaign, “Quantum Realized,” to showcase the benefits of today’s quantum computing.

The new campaign launched with an open letter from D-Wave CEO Dr. Alan Baratz published in The Wall Street Journal about the status of quantum computing’s commercial viability. Dr. Baratz’s letter presents the “Quantum Realized” framework, which includes three benchmarks to evaluate a quantum company’s value:

The company provides quantum technology that is better or faster at solving computationally complex problems than a classical computer alone.

Its quantum systems are highly performant, highly reliable, and highly available.

It has proven commercial customer successes in proof-of-concepts and in-production application deployment.

“‘Quantum Realized’ is D-Wave’s most significant brand initiative to date, marking an important moment for the Company as we embark on the next phase of our commercial and technical initiatives,” said Dr. Baratz. “We believe that D-Wave is the first company capable of delivering on the value of quantum computing today, with a cash balance of $320M, multiple 5,000+ qubit systems solving real customer problems now, an unparalleled 99.9% quantum cloud service up-time, and the ability to address important problems that will never be solved on a CPU or GPU. This is quantum realized.”